My old home town Altoona, PA

ALTOONA, Pa. -- On April 27, there will still be a city with roughly 31,000 residents in the Alleghenies.

What there won't be is a city named Altoona.

That's because the city has sold its name to make some money -- and to help independent filmmaker Morgan Spurlock make a point.

City council on Wednesday approved a deal to change the city's name to "POM Wonderful Presents: The Greatest Movie Ever Sold."

Spurlock will pay the city an unspecified sum that will benefit its police department as part of a movie meant to skewer the proliferation of paid product placements in American life.

POM Wonderful is a Los Angeles juice company that paid to be the movie's title sponsor. The film premiers April 20 in Los Angeles and will screen in Altoona on April 27, the day the name change takes effect.

by The Associated Press. 

I can see the down side to all this... think how long it will take to address an envelope?

Maybe this is a good thing.  I think I could sell my name too and become...   ________ the Realtor formally known as bigmark....

Fill in the blank,